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Brian

Piper

Director of Content Strategy and Assessment

University of Rochester

Brian Piper is an author, award-winning international keynote speaker, and consultant. Brian has been optimizing digital content since 1996. He has created online training programs for dozens of companies, including Xerox, L3Harris, IBM, and Volvo, and has spoken at hundreds of conferences and events.


Brian has spent the last eight years focusing on data analytics, digital marketing, and content strategy. Since 2021, he has been diving into AI, web3, community building, and the metaverse.Brian wrote Epic Content Marketing for Higher Education and co-authored the second edition of Epic Content Marketing with Joe Pulizzi. He is a contributing author and co-editor of The Most Amazing Marketing Book Ever with Mark Schaefer and a contributing author of The Content Entrepreneur with Joe Pulizzi. Brian was named one of the top 10 higher education marketers to follow in 2023.

Brian is the host of the AI for U podcast which focuses on practical AI implementation and use cases in higher education institutions.


When he’s not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.

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