Call for Presentations
July 15-17, 2025 — Holiday Inn/Portland-by-the-Bay — Portland, Maine
The stage is set for the 2025 eduWeb Summit, and we're looking for dynamic presenters passionate about higher education marketing. Whether you're an industry expert, a marketing tech enthusiast, or a forward-thinking professional, we want to hear from you! We're on the lookout for dynamic presenters who are passionate about higher education marketing. Please share your knowledge, spark inspiration, and join us in fostering a community dedicated to pushing the boundaries of educational excellence. Submit your presentation topics now and be part of a conference shaping the higher education marketing landscape. Don't miss your chance to shine at the eduWeb Summit 2025 – where ideas come to life!
Presenters and co-presenters from colleges and universities will receive complimentary registration to the conference.
NOTE: We also encourage you to submit if you represent a company and wish to present. Please note that selected company presenters must pay a sponsorship fee to participate.
Looking for ideas or inspirations? Review the 2025 Learning Topics below.
Digital & Web Experience
Focus: Explore the latest digital technologies shaping how to reveal and support the campus experience. This track covers AI-driven personalization, enhancing website engagement, accessibility, and inclusivity, optimizing for AI search, and creating segmented social media strategies that resonate with diverse audiences.
Why: This makes the track accessible to new managers looking to understand the basics of digital transformation and experienced leaders interested in the latest trends.
Ideas
Personalization
Website Engagement Techniques
Accessibility and Inclusivity Best Practices
Optimizing Websites for Search Engines
Segmented Social Media Strategies
User Experience (UX) Design for Higher Ed
Digital Transformation in Higher Education
Chatbots and Virtual Assistants in Student Engagement
Content Management Systems (CMS) Optimization
Data-Driven Web and Social Media Strategies
Sample Presentations:
“Enhancing Website Engagement: Strategies to Keep Visitors on Your Site": Techniques to improve visitor interaction, reduce bounce rates, and increase conversion rates on your institution's website.
"Making Digital Spaces Accessible and Inclusive": Best practices for ensuring your website and digital platforms are accessible to all users, including those with disabilities.
"How to Make Your Content Discoverable": Techniques to prepare your website for search engines and improve visibility in search results.
"Creating Segmented Social Media Strategies That Work": How to develop targeted social media campaigns that connect with specific student demographics and interests.
"UX Design for Higher Ed Websites: Crafting a Seamless User Experience": Principles of user experience design that make your website intuitive and user-friendly.
"Digital Transformation in Higher Education: What's Next?": Trends and innovations driving digital change in the higher education sector.
"Chatbots and Virtual Assistants: Enhancing Student Engagement 24/7": Leveraging tools to provide instant support and personalized communication for prospective and current students.
"Optimizing Your CMS for Better Content Management": How to streamline content updates and improve website efficiency using advanced CMS features.
"Data-Driven Web Strategies: Using Analytics to Improve Website Performance": How to harness data and analytics to refine your web presence and make informed marketing decisions.
Enrollment Growth
Focus: Dive into actionable strategies for boosting your institution's brand and driving enrollment. Topics include brand storytelling, funnel marketing with AI, hybrid and virtual event marketing, influencer strategies, and leveraging podcasts and the metaverse to reach prospective students.
Why: The focus on practical, actionable strategies ensures relevance to both aspiring managers looking to build their skill sets and seasoned professionals seeking innovative approaches.
Ideas:
Brand Storytelling for Enrollment
Event Marketing
Influencer Strategies for Student Recruitment
Lead Nurturing
Engaging Generation Z and Gen Alpha Prospects
Multi-Channel Campaigns for Enrollment
Data-Driven Decision-Making in Enrollment Strategies
Recruitment Strategies
Sample Presentations:
"Brand Storytelling That Converts: Engaging Prospective Students Through Compelling Narratives": How to craft powerful brand stories that resonate with students and their families.
"Influencer Marketing Strategies to Boost Enrollment": Tapping into the power of student influencers and brand ambassadors to expand your reach.
"Engaging Generation Z: Meeting Students Where They Are": Understanding the digital behaviors of Gen Z and how to connect with them through relevant platforms.
"Multi-Channel Campaigns for Maximum Impact": Designing integrated marketing campaigns that span multiple touchpoints to reach prospective students.
"Data-Driven Enrollment Strategies: Using Analytics to Optimize Recruitment Efforts": How to leverage data to make informed decisions and drive enrollment growth.
Data Insights & Analytics
Focus: Learn how to turn data into actionable insights that improve your department's efficiency and drive growth. This track covers using analytics for strategic decision-making, optimizing resources, and implementing business intelligence tools that can elevate any management level.
Why: This broadens the appeal by emphasizing both the practical application of data for new managers and the strategic uses for more experienced professionals.
Ideas:
Data-Driven Decision-Making
Predictive Analytics for Enrollment
Measuring ROI in Marketing Campaigns
Business Intelligence Tools
Leveraging Big Data in Higher Education
Data Visualization Techniques
Conversion Rate Optimization
Student Retention Analytics
Dashboards for Real-Time Analytics
Sample Presentations:
"Data-Driven Decision-Making: Turning Insights into Action": How to use data analytics to inform strategic decisions that drive growth and efficiency.
"Predictive Analytics: Forecasting Enrollment Trends": Leveraging data to predict student behavior and optimize recruitment strategies.
"Measuring ROI in Higher Ed Marketing: Proving the Value of Your Efforts": Techniques to assess the effectiveness of marketing campaigns and allocate resources more efficiently.
"Harnessing Business Intelligence Tools for Strategic Planning": An overview of BI tools that help institutions analyze data and make data-informed decisions.
"Leveraging Big Data to Understand Student Behavior": Using big data analytics to gain insights into prospective student preferences and behaviors.
"Data Visualization Techniques: Simplifying Complex Information": How to create compelling visuals that make data easy to understand and act upon.
"Conversion Rate Optimization: Turning Prospects into Enrolled Students": Analyzing data to identify bottlenecks in the enrollment funnel and increase conversion rates.
"Student Retention Analytics: Keeping Students on Track to Graduation": Utilizing data to identify at-risk students and implement strategies for improved retention.
"Building Dashboards for Real-Time Analytics": Designing dashboards that provide instant insights into your marketing and recruitment efforts.
Leadership & Career Development
Focus: Develop the leadership skills necessary to foster and manage innovation judiciously, manage cross-departmental projects, and advance your career. This track offers sessions on networking, managing new technologies and teams, and creating a culture of collaboration tailored for all levels, from aspiring managers to seasoned leaders.
Why: The inclusive language invites emerging leaders and established executives, ensuring attendees at any career stage find valuable takeaways.
Ideas:
Leadership in Higher Education
Building a Culture of Collaboration
Managing Change and Innovation
Effective Communication Skills for Leaders
Strategic Networking and Relationship Building
Cross-Departmental Project Management
Career Development and Advancement
Leading with Emotional Intelligence
Managing Remote and Hybrid Teams
Succession Planning and Talent Development
Sample Presentations:
"Leadership in Higher Education: Inspiring and Guiding Your Team": Best practices for leading teams and driving positive change in a higher education setting.
"Building a Culture of Collaboration: Breaking Down Silos": Strategies to foster a collaborative environment that encourages teamwork and shared goals.
"Managing Change and Innovation: Leading Through Uncertainty": How to guide your institution through periods of change and adapt to new technologies and trends.
"Communication Skills Every Leader Needs": Techniques for clear, effective communication that inspires and motivates your team.
"Networking and Relationship Building for Career Growth": How to leverage your professional network to advance your career and open new opportunities.
"Cross-Departmental Project Management: Strategies for Success": Tips for managing complex projects that involve multiple teams and stakeholders.
"Career Advancement in Higher Ed: Taking Your Next Step": Pathways and strategies for growing your career in higher education administration and leadership.
"Leading with Emotional Intelligence: Connecting with Your Team": How to use emotional intelligence to understand and support your team’s needs.
Strategy & Plannning
Focus: Master the art of strategic marketing and planning with a focus on developing comprehensive strategies that align with institutional goals and deliver measurable outcomes. This area covers market research, goal-setting, integrated communications, budget optimization, and the use of AI in strategic planning.
Why: Ideal for professionals at all levels who are looking to build or refine their strategic skills, providing a foundation for new managers and fresh insights for seasoned marketers.
Ideas:
Comprehensive Marketing Strategies
Market Research and Analysis
Setting Measurable Goals and KPIs
Integrated Marketing Communications
Resource Allocation and Budget Management
Institutional Strategy Alignment
AI in Strategic Planning
Sample Presentations:
"Building a Winning Marketing Strategy for Higher Ed": A step-by-step guide to creating a comprehensive marketing plan that aligns with institutional goals.
"Market Research 101: Understanding Your Audience": Techniques and tools for conducting effective market research to better understand prospective students.
"Setting SMART Goals for Higher Ed Marketing": How to set and measure specific, measurable, achievable, relevant, and time-bound goals.
"Integrated Marketing Communications": Best practices for creating a cohesive message across multiple channels.
"Maximizing Your Marketing Budget": Strategies for efficient resource allocation and budget management (even when there isn't much!)
"Aligning Marketing with Institutional Strategy": Ensuring marketing efforts support the overall strategic goals of the institution.
"AI in Strategic Planning": Leveraging artificial intelligence to inform and enhance marketing strategy development.
Marketing Communications & Branding
Focus: Elevate your institution's brand and communication strategies to resonate with diverse audiences across digital and offline channels. This area explores building a compelling brand identity, content creation, SEO, social media, data-driven marketing, and virtual engagement strategies.
Why: Designed for both new marketers looking to establish their brand's presence and experienced professionals seeking to innovate with the latest communication tools and techniques.
Ideas:
Building Brand Awareness
Creating Engaging Content
Leveraging Social Media
SEO Best Practices
Content Marketing Strategies
AI in Content Creation
Data-Driven Marketing
Showcasing Unique Value Propositions
Virtual Tours and Information Sessions
Managing Campus Visits
Developing Compelling Value Propositions
Influencing Decision-Making
Data-Driven Evaluation
Sample Presentations:
"Creating a Strong Brand Identity": How to build and maintain a compelling brand that resonates with prospective students.
"SEO Strategies for Higher Education": Techniques for optimizing your website to rank higher in search engine results.
"Social Media Marketing Trends": Latest trends and best practices for engaging with students on social media platforms.
"Content Marketing that Converts": How to create content that not only attracts but also engages and converts prospective students.
"Leveraging Video to Build Awareness": The power of video content in building brand awareness and engaging with your audience.
"AI-Driven Content Creation": Using AI tools to generate engaging and personalized content.
"Data-Driven Marketing Decisions": How to use data analytics to inform and improve your marketing strategies.
"Creating Impactful Virtual Tours": Best practices for creating engaging and informative virtual campus tours.
"The Power of Storytelling in Higher Ed": Using storytelling to highlight your institution's unique value propositions.
"Optimizing Campus Visits": How to make campus visits memorable and effective in influencing prospective students.
"Showcasing Student Success Stories": Using alumni and current student success stories to attract prospective students.
"Influencing Prospective Students' Decision-Making": Understanding and leveraging the key factors that influence student decisions.
"Data-Driven Value Propositions": How to use data to identify and communicate your institution's strengths.
Student Journey
Focus: Explore the full student lifecycle, from recruitment to post-graduation, focusing on personalized experiences that drive engagement, retention, and success.
Why: Understanding and enhancing the student journey is critical for ensuring long-term success and loyalty. Institutions that prioritize this holistic approach build str
Ideas:
Personalizing communication and outreach across the student lifecycle
Using data to improve student retention and graduation rates
Enhancing student engagement through digital platforms
Creating seamless transitions from enrollment to graduation to career
Sample Presentations:
“Leveraging Data to Improve Retention: A Case Study”
“Personalized Student Engagement Across Digital Channels”
“Building an Alumni Network That Lasts Beyond Graduation”
“Creating a Seamless Transition from Student to Career Professional”
Enhancing Student & Alumni Experience
Focus: Creating a holistic approach to student and alumni engagement that extends beyond graduation. This area highlights strategies to maintain meaningful connections, leverage alumni success stories, and utilize digital platforms for continuous engagement.
Why: Suitable for professionals at any career level, emphasizing building long-term relationships that keep students and alumni engaged with your institution.
Ideas:
Marketing the Student Lifecycle: From Prospective to Alumni
Leveraging Digital Platforms for Continuous Engagement
Showcasing Success Stories and Alumni Achievements
Data-Driven Personalization for Ongoing Engagement
Building a Lifelong Community Online
AI in Student Engagement
Web Strategy for Alumni Relations
Sample Presentations:
"Marketing the Student Lifecycle: From Prospective to Alumni": Strategies for maintaining engagement and communication throughout the entire student journey, including alumni.
"Leveraging Digital Platforms for Continuous Engagement": How to use websites, social media, and other digital platforms to keep students and alumni connected and engaged.
"Showcasing Success Stories and Alumni Achievements": Techniques for using student and alumni success stories in marketing to build credibility and inspire prospective students.
"Data-Driven Personalization for Ongoing Engagement": Utilizing data and analytics to create personalized communication and engagement strategies for students and alumni.
"Building a Lifelong Community Online": Strategies for fostering a strong sense of community among students and alumni through online platforms and social media.
"AI in Student Engagement": How AI can be used to enhance student engagement and support.
"Web Strategy for Alumni Relations": Optimizing your website to facilitate ongoing engagement with alumni and support alumni networking.
AI
Focus: Discover how artificial intelligence is transforming higher education marketing and enrollment strategies. This area explores the use of AI in personalization, decision support, and customer relationship management to create more efficient and effective processes. Appeals to both newcomers seeking to understand the basics of AI implementation and seasoned professionals looking to harness advanced AI capabilities in their marketing and enrollment strategies.
Why: Appeals to both newcomers seeking to understand the basics of AI implementation and seasoned professionals looking to harness advanced AI capabilities in their marketing and enrollment strategies.
Ideas:
AI-Powered Personalization
AI in Customer Relationship Management (CRM)
Decision Support with AI
AI-Driven Content Creation and Automation
Ethical Considerations in AI Implementation
Leveraging AI for Data Analysis and Reporting
AI in Enrollment Management
AI for Enhancing the Student Experience
Sample Presentations:
"Revolutionizing CRM with AI: Automating Student Engagement": Using AI-driven CRM tools to streamline communication and relationship management with prospective students.
"Chatbots and Virtual Assistants: Enhancing Student Support 24/7": The role of AI-powered chatbots in providing instant assistance to students and improving their experience.
"AI-Driven Content Creation: Automating Marketing Campaigns": Using AI tools to generate engaging content and automate marketing strategies.
"The Ethics of AI in Higher Education: Balancing Innovation and Responsibility": Addressing the ethical considerations of implementing AI technologies in marketing and student engagement.
"Leveraging AI for Data Analysis: Turning Insights into Action": How AI can streamline data analysis and provide deeper insights for decision-making.
"AI in Enrollment Management: Boosting Recruitment and Retention Efforts": Utilizing AI to optimize enrollment strategies and improve student engagement.
"Enhancing the Student Experience with AI: Personalizing Every Step of the Journey": Using AI to create tailored experiences that guide students from prospect to alumni.